Unpredictable | Barilla, Editorial Design
A tale of three years folded into pages which express an idea: unpredictability.
The choose to print it as a magazine is a reflection of our aim, to impress our “used to canonic thesis” public and client.
Of this notice was also the choice to sell products in newsstands, just where you would never look for them.
The more bold, the more unpredictable, the more Barilla’s new approach to satisfy its younger and coolers buyers,
The choose to print it as a magazine is a reflection of our aim, to impress our “used to canonic thesis” public and client.
Of this notice was also the choice to sell products in newsstands, just where you would never look for them.
The more bold, the more unpredictable, the more Barilla’s new approach to satisfy its younger and coolers buyers,
only waiting for being surprised by the brand.
ART DIRECTION & DESIGN
Giulia Ballerio
Nicolò Clausi
Berardo Di Ferro
COPY CONTENT
Maria Viviana Zagaria
SPECIAL THANKS TO
Gianluca Felice
Lorenzo Casanova
Sofia Sarcina
Elena Sacco
IED Milano
CLIENT
Barilla
Project Realized in July 2022
SIZE 21x29,7cm
